Branding Your Company A strong brand is an invaluable asset to your business Once the domain of multi-million dollar corporations, the concept of branding is being embraced by individuals and small businesses as a means to distinguish themselves from the competition. It takes time and patience to develop an effective brand, both in the creation […]

Copyright is an issue that doesn’t come up very often in blog articles, especially in logo design so I thought I would bring this topic up to see if we could learn something from it, myself included.I should mention that this article starts off a bit technical, but bear with it… clarifications come further in […]

Once you have selected a logo for your business, you will want to make sure that you secure the trademark rights to that logo. Before addressing how to secure those rights, we should define the terms “trademark” and “logo.” You may also want to brush up on your copyright in logo design knowledge.A trademark is […]

I came across this interesting video on YouTube, where AGDA (Australian Graphic Designer’s Association) asks the general public on the street (in Australia) various questions on graphic design. Their first question was: “What Is Graphic Design?” There were some very interesting responses in the video such as my favourite.. “Graphic design is a wank, a […]

Avoid flashy multimedia. Flashy graphics and multimedia may look nice, but they can make it hard for your visitors to get the information they want from your site, especially when viewing from a non Flash compatible device. Browser compatibility. Make sure you check your page on Internet Explorer, Firefox, Opera, Chrome and Safari & their […]

Many successful companies, it seems, can create anything – except an effective website. I am always amazed that so many top professional firms – in manufacturing, industry, engineering, sales, and many other areas – have websites that are poorly designed, hard to navigate, impractical, and impossible for search engines to find. The same managers, who […]

Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business and this is why I am going to outline some very important facts telling you exactly why logo design should not cost $5 and why your logo is […]

What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so… An effective logo is (in no particular order): Simple Memorable Timeless Versatile Appropriate 1. Simple A simple logo design allows […]